BAGS OF IDEAS: ‘Flavour-it’ cooking bags offer bags of flavour for your seafood

A COOKING bag for the oven or BBQ which flavours your seafood during the cooking process is one of many innovative food packaging products from Sirane – providing Bags of Flavour.

The popular oven/BBQ cooking bag in our Flavour-it range uses a blend of kilned beech blended with frozen herbs and spices, which are placed in a sachet and then slipped below the bag’s non-stick layer – releasing smoky flavours into the bag while the seafood cooks.

Simon Balderson, Sirane MD, said: “We’ve got a great range of cooking bag solutions, and this is a fairly simple idea, but one which transforms any cooking bag in to a bag of flavour. Retailers and customers alike are often looking for the same thing – the best possible flavours with the least fuss, so this is a solution which should find favour with everyone.

“This provides a great option for retailers and a very versatile solution. It could be used over the fresh seafood counter, supplied shipped into store with the flavour sachet already placed in the bag, or could even be used as part of a ‘smoky meal kit’ for home use.

“We’ve some interesting flavours on offer, so this product has lots of potential – it is very exciting for us. Smoked food is becoming increasingly popular - it's a great way to cook fish - and this is a very straightforward way to offer a variety of exciting flavours to your customer with minimal effort on your part.”

Sirane can offer six flavour combinations as standard: onion, mustard & spices; rosemary, juniper & spices; garlic, ginger & spices; mustard, sweet basil & spices; bay leaf, onion and spices, and juniper, pine cone and spices. However, other flavours can be developed.

There are flavours designed to complement fish, poultry, red meat, shellfish and even game.

The Sira-Cook Supreme bag for oven/BBQ is simple to use, cooks seafood to perfection. The wood chip sachet blended with dried herbs and spices is placed below the perforated non-stick layer (which is perfect for fish, as this can otherwise stick to a foil bag), allowing the flavours to permeate through while the food is cooking.  

Simon Balderson, Sirane managing director, said: “Our popular Sira-Cook Supreme cooking bag has so many potential uses – and offers many advantages to users. But using the bag as a ‘’bag of flavour’ could really help retailers stand out on the crowded shelves and give sales of seafood a boost.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will remain tender, retain all the juices and flavours as well as the goodness. This product is a great idea for meat, poultry and seafood.

“For the customer there is no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.

“The bag is available in a number of sizes. It comes with a clear top panel – so users can see the food which is being cooked – and can be heat-sealed or even supplied as self-seal.”

Sirane also offers a number of alternative ways of flavouring food during the cooking process. These include smoke enhancement, which can be applied to either wood chips and used in a cooking bag in a similar way, or even to our absorbent ovenable pads.

As well as BBQ/oven bags, Sirane manufactures a wide range of other cooking bags including steam-cooking bags for oven/microwave (including a new stand-up version), nylon roasting bags and sous-vide bags and even multi-compartment bags.

Sirane recently launched the Bags of Ideas campaign as a way of combining and simplifying all our cooking bags solutions – these include steam-cooking bags, oven/BBQ bags, flavoured cooking bags, nylon roasting bags, sous-vide bags, slow-cooker liners and more.

For more information on any of our cooking bag solutions, contact Jeremy Haydn-Davies at This email address is being protected from spambots. You need JavaScript enabled to view it.. Alternatively, visit our website